Love at First Byte: The Secret Science of Online Dating
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last year several elderly british women sent money to american soldiers whose profiles they had come across on dating sites, only to discover subsequently that the profiles were bogus. lessonsangela merkel and her press corps show how big democracies are supposed to operate2saw you in court: a judge blocks donald trump’s revised travel ban3daily chart: donald trump’s “america first” budget would make deep cuts to domestic programmes4on the rise: the global economy enjoys a synchronised upswing5the centre holds: geert wilders’s anti-immigration party does worse than expected in the dutch election.-dating sites have made it easier for people to click with one another. solve the paralyzing problem of too many possibilities, which scientists call “the tyranny of choice,” online matchmaker eharmony doesn’t let you browse its database. for instance, eharmony, a prominent online-dating service, touts the results of a survey conducted on its behalf by harris interactive, a market-research firm, that concludes it was responsible for an average of 542 people getting married every day in america between the start of 2008 and the end of june 2009. gian gonzaga of eharmony, which loves to boast about its patented “compatibility matching system”, says the firm won't take such a step because it would reveal the site's “secret sauce” to competitors.
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-dating sites have made it easier for people to click with one another. users of dating sites are typically encouraged to report suspicious behaviour and some sites employ sophisticated software designed to flag bogus profiles. although they are still popular with tech types—julian assange, the mercurial co-founder of wikileaks, reportedly once maintained profiles on dating sites under the name “harry harrison”—they now attract millions of people from many walks of life. without such evidence, dan ariely, a professor of psychology and behavioural economics at duke university, is convinced that the approach to matchmaking embodied by many dating sites represents a market failure. on feb 7, 2012nbc news and today show correspondent amy robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs are getting rich helping them do it. looking ahead, executives foresee a day when people no longer need to fill in questionnaires on several dating sites.
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“the period between new year's day and valentine's day is our busiest six weeks of the year,” explains sam yagan, the boss of okcupid, a big american dating site. shoshani speaks: why does online dating fail and what do the dating websites hide from you? studies, coupled with advertising campaigns playing up the possibility of finding love online, have helped the online-dating industry to prosper. our financial systems, power grids, telecommunications, water supplies, flight controls and military communications are all online - making them vulnerable to countless attacks by cyber criminals. deepak kamra of canaan partners, an american venture-capital firm that has backed several dating services, including zoosk and bharatmatrimony, estimates that the industry's revenues from membership fees and advertising now amount to billion-4 billion a year. but some sociologists, such as millsom henry-waring of the university of melbourne, have given warning that electronic forms of communication in general—and digital-dating services in particular—are gradually changing society's conception of relationships and marriage for the worse by encouraging people to view partners as commodities that can simply be traded in for better versions at the click of a computer mouse.
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and there have been instances of rapists using dating sites to prey on women. in recent years, the retailer has seen its profits dwindle, due to intense online competition, high overhead costs and declining sales. he studied thousands of online interactions, examining market value — what makes us attractive online. this explains why online dating has proven especially popular with, for example, homosexuals. seen as the last resort for a bunch of lonely geeks, online-dating services have gradually shed much of the stigma formerly associated with them. in 1965, a pair of university of michigan undergrads found each other with the help of a primitive computer dating program.
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yet the prospect of a first face-to-face meeting provides a natural check on people's propensity to exaggerate. may have a self-fulfilling effect on customers, but it hasn’t convinced ariely that online dating companies are using hard science. vampire lovers can sink their teeth into the profiles on offer at vampire passions, while those obsessed with ipads and iphones can hunt for their ibeloveds at cupidtino, a dating site for fans of apple's products. listen, there has been a sig ma attached to dating. it is certainly plausible that the wal-marts of the online-dating world, with their overflowing virtual shelves of potential partners, have created the impression that a new flame can be found (and an existing one discarded or cheated on) in a mouse-click. doesn’t make for an auspicious start, especially since, according to ariely, setting up each of those cups of coffee takes an average six hours of online drudgery.
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in his late teens, he was hospitalized for three years with a bad burn injury as he healed, he worried that his value in the dating market had plummeted. meetic, europe's biggest dating service, also boasts millions of users. 2, episode 19: love @ first byte: the secret science of online datingapril 2012nbc news and today show correspondent amy robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs are getting rich helping them do it. but that is just the beginning of a far bigger revolution in which people will be given technology that allows them to flirt with other members of a dating service in real time. 2, episode 1: trash, inc: the secret life of garbageseptember 2010in this cnbc documentary, "squawk box" co-anchor carl quintanilla will look at garbage - how we create it, how we get rid of it, and how we often just put it out of sight all at significant cost to individuals and society alike. comscore, a research firm, says match and zoosk, two large dating services based in the united states, saw 4.
Online dating: The secret science of love at first byte
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News and Today Show Correspondent Amy Robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs . will become even more of a sensitive question as the online-dating industry embraces what those who work in it see as the next big thing: mobile, location-based dating. part of the problem, says mr ariely, is that sites have been slow to embrace new ways for people to interact online, such as virtual chatrooms, which would help to foster more serendipitous partnerships. tinder and online dating does not work for meeting hot women. like love itself, the world of online matchmaking is full of happy surprises. dating services are also exploring novel ways to overcome the concerns raised by people such as mr ariely.
Online dating: Love at first byte
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addition to broad-based matchmaking sites such as match and zoosk, the online-dating world has also spawned thousands of niche ones. they'll hunt for income in overseas accounts, the secret vaults of criminals and even your checking account.“the truth is, we're very far away, in the science part, from understanding how this works,” he said. see more of the full report, love at first byte, the secret science of. evans thinks many online-dating services are reluctant to undertake thorough background checks because these could put off potential customers. rise of these and other dating sites has been driven by several trends in society.
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but greg blatt, the former boss of match and the new chief executive of iac, a holding company that owns the dating site, says studies conducted by match show that many people prefer to keep their dating activity separate from socialising with their friends. cnbc takes you inside a business trying to unlock the secrets of the human heart with science. david evans, the editor of online dating insider, an industry blog, cites the example of a hypothetical site with 15m profiles in its database. questions whether algorithms used by online dating sites actually work. while looking for love online is no longer seen as an act of desperation, the digital-dating industry still generates plenty of controversy. percentage of the daters who appear on eharmony—and other dating sites—are not even paying subscribers, leading one critic to say that many users are, “flirting into the void.